Let’s say you are starting an online marketing campaign for your business. You hired an amazing SEO expert and your organic search results are a thing of dreams, your AdWords campaign is fully optimized and you are getting desired results far below your budget, and your Facebook ad campaign is finding new customers daily. You […]Read more "9 Tips On Creating The Most Effective Landing Page"
Being a marketer, I have found Supreme to be the most intriguing. They follow a formula that can only be successful if your brand is Supreme. Its formula? “Never being a sell out = always selling out products. Yes, you read that correctly, they follow a formula that is the extremely backwards to and business […]Read more "Can The Ever Intriguing Supreme Brand Be Replicated?"
What is experiential marketing? One of my favorite marketing strategies is experiential marketing. It is fun, memorable, and is one of the few strategies that is “hands on” with the consumer. It is sometimes called event marketing, live marketing, and participation marketing. It is a strategy that gives the consumer direct engagement and […]Read more "Experiential Marketing: What is it? How to measure it? And, Examples?"
As we get older and time progresses, the harsh reality is, even things considered iconic can lose its prestige. An entity at the icon level may not always stay at that level. In my 22 years of life I have seen this tragically happen time and time again. To me, Blockbuster was an iconic […]Read more "Even Icons Fall. Is It An Inevitability?"
Although we are in a digital age, where data is utilized everywhere, where every page you click on has ads, where your browser decides what you may be interested in, and where you get more spam emails than anything else. Never forget the power of physical marketing. This tip is especially essential for start […]Read more "Never Forget The Power Of Physical Marketing"
Let’s begin with discussing what is the long tail. According to Longtail.com, “The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of […]Read more "How To Embrace The Long Tail: Personalized Marketing"
There is no denying it, as more and more Millennials join the “real world,” they are steadily changing American culture and society. Their buying power is expected to be at $200 billion annually, and depending on which industry you are in, knowing how to market to Millennials will be beneficial to your business. This post’s […]Read more "The Number One Tip To Marketing To Millennials"
Back in March Google released a report on what Generation Z perceives as cool and how it compares to Millennials. Appropriately, the report is titled It’s Lit, a phrase used to describe something cool/fun/exciting. A phrase used by both Millennials and Generation Z a like. I am no expert in generational demographics, but as a […]Read more "Is It Lit? – A Thoughtful Look Into Google’s Study on Generation Z"
Kanye West. The name, for many may trigger feelings of anger, frustration, or even confusion. Regardless of how he makes you feel, there is no denying, his music career has been hugely successful. He is one of the best selling artists of all time and boasts a total of 21 Grammy wins. Recently, he has […]Read more "3 Marketing Lessons From The Church of Yeezus"
This is the excerpt for your very first post.Read more "What is Big Data? The Applications of Big Data As It Relates To Marketing"