Experiential Marketing: What is it? How to measure it? And, Examples?

  What is experiential marketing?   One of my favorite marketing strategies is experiential marketing. It is fun, memorable, and is one of the few strategies that is “hands on” with the consumer. It is sometimes called event marketing, live marketing, and participation marketing. It is a strategy that gives the consumer direct engagement and […]

Read more "Experiential Marketing: What is it? How to measure it? And, Examples?"